Writer. Brand Maker. Storyteller
As a Master of Social Science in Criminology of the University of Hong Kong, Daisy started her career in 1999 as Copywriter in advertising.
She has been working in many leading 4As agencies such as Grey, Bates, EURO and Publicis Hong Kong.
She is experienced in a wild range of accounts such as Procter & Gamble Greater China, Garnier, Biotherm, Levi’s, Sony Cyber Shot, Citibank and Chow Tai Fook etc.
Her creativity as well as strong portfolio in dealing with integrated campaign for regional brands makes her a strong team player. In addition, she has won a number of creative awards.
In 2015, she founded STORYBOARD, a creative agency that make story with advertising, where she believes that it’s how one will fall in love with a person, a thing, a brand or a product.
She’s currently a Chief Operating Officer at M.Craftsman, a fashion/consumer electronic brand, oversees both operation and brand/marketing to enter the international market, that successfully bring both the sales and brand awareness to the next level.
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Work related experience
Chief Operating Officer. M.Craftsman
Sept2019 -now
- Work together with the founder/ CEO, executive team and product design team in creating, growing and building an industry leading organization.
- Work together with the R&D and product team to develop the new products, in a brand's point of view
- Oversee the marketing plan and lead the agency team to achieves specific goal
- Work out the launch strategy, both online & offline advertising and promotion campaigns and follow through the execution
- Bring the brand to the overseas market to China, Japan, Thailand, Taiwan and USA, implement launch campaign and marketing strategies
Founder & Creative Director. Storyboard Limited
Jan2015 -now
-Build the agency to provide strategic marketing services and advertising, promotional campaign both online & offline for the clients
Clients. HK Disneyland, Citic Limited/The Entrance, Jeju Shinwah World, M.Craftsman
Group Creative Director. Grey Group
Sept2015 -Jan2017
-As a Greater China creative head to lead the team on all strategy & creative campaigns
Clients. Procter & Gamble Greater China on Pantene, Whisper
Creative Director. Publicis Hong Kong
Apr2010 -Dec2014
-Return to the company after 2 years as creative lead on strategy and adverting campaigns for global and regional clients.
Clients. Citibank, AXA, Chow Tai Fook, Garnier, Galaxy Macau, Lactacyd, Biotherm, Nestle, Tefal etc.
Associate Creative Director. EURO RSCG HK
Aug2008 -Jun2009
Clients. Chivas, Pizza Hut, Bright Diary
Associate Creative Director. TBWA\HK
Jan2008 -Aug2008
Clients. Standard Charter Bank, Sony Cyber Shot, Absolut Vodka, NIVEA, Cheung Kong Property
Senior Copywriter. Publicis Hong Kong
Nov2003 -Dec2007
Clients. HP, P&G Tempo, Continental Airlines, Tefal, Cepacol
Copywriter. Bates Hong Kong
Jul2000 – Nov2001
Clients. HSBC, Cheung Kong Property, New World Mobility, Nokia, Heineken, Times Magazine.
Copywriter. Grant Advertising
Mar1999 -Mar2000
Clients. Career Times, Nokia, Sinoland, PCCW
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Other Work Experience
Certificate Hypnotherapist
Aug2000 -Present
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Education
University of Hong Kong | Master of Social Science in Criminology
Sep2005 -Apr2007
University of Alberta (Canada) | Bachelor of Arts. Major in Sociology, Minor in Music.
Sept1996 -Jan1999
Jasper Place Composite High School (Canada) | Grade 11-12, High School Diploma
Sep1993 -Apr1995
Holy Family Canossian College | Form1- Form5, HKCEE
Apr1998 -Apr1993
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Languages
Cantonese, English, Mandarin
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For job inquiry, brand partnership and collaboration, please contact.
📲 +852-98768503
📧 daisylau1122@gmail.com
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