New Year Hair Fortune

Agency. GREY

Client. Procter & Gamble, Greater China/ Pantene

Media. Wechat Game + Activation

In this campaign, we pre-create 24 different hairstyles that comes with 24 different fortune messages. Each one is also related to the Pantene hair benefit. By draw out one in the game, you’ll get your new hair and know the new FORTUNE that Pantene brings to you in the new year!

 

 

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