Stronger to Go Longer

Agency. GREY

Client. Procter & Gamble, Greater China/ Pantene

Media. Integrated Campaign

To create a 3- Steps HAIR Choreography—swooshing, sweeping, bouncing and leverage these hair dance in K-POP in the entire consumer journey, to illustrate how stronger & longer hair can do beautiful things.

 

Key Visual

 

Case Video

 

TVC

 

MV

 

3- Step Dance

 

Special Pack

 

Hologram

 

Behind the Scene 01

Behind the Scene 02

Behind the Scene 03