Cross The Line

Agency. PUBLICIS HONG KONG

Client. AXA

The 2 Campaigns when AXA first launch in Hong Kong. 

 

>>Name change campaign to show Hong Kong peoples' life in "peace" and "prosperity" enhance the Chinese name of AXA 安盛。

 

>>People cross the line to the side where AXA redefining the standard of insurance

P&G Greater China

Stronger To Go Longer

A 3- Steps HAIR Choreography to illustrate how stronger & longer hair can do beautiful things.

New Year Hair Fortune

24 different hairstyles that comes with 24 different fortune messages. Each one is also related to the Pantene hair benefit

Start Strong

The story of China Top KOL & fashion blogger Female Monk to start strong in the new year together with Pantene.

Oh No! Oh Yes!

Period always come in the worse moment that you want it least to come. You’ll need the best pad to turn it into a ‘Oh Yes! Moment’. 

Hong Kong Disneyland

Make A Splash

Splash into the summer season with Hong Kong Disneyland’s first-ever “Pixar Water Play Street Party!” 

Treasure Your Tradition

Christmas is a magical time of year that brings people closer together. At Hong Kong Disneyland, it’s the perfect setting for every guest to experience a truly traditional Christmas. 

Magic In The Air

A magical journey of the overseas guest to come to Hong Kong Disneyland-- from the moment they step into the aeroplane all the way to the park it's full of magic. 

Chow Tai Fook Jewelery

Khmer Smile

A secret wedding as well as a path to a life of happily ever after in Cambodia.

Reflection of Siem

Our heroine enters the scene to explore all the beauty the Cambodia offer with the stunning jewelry, creating precious memories with every step she made.

Banking, Finance & Property

Smart Shopping

Global Citizen

Magic

Detect Your Needs

Cross The Line

To A Different World

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