Cross The Line
Agency. PUBLICIS HONG KONG
Client. AXA
The 2 Campaigns when AXA first launch in Hong Kong.
>>Name change campaign to show Hong Kong peoples' life in "peace" and "prosperity" enhance the Chinese name of AXA 安盛。
>>People cross the line to the side where AXA redefining the standard of insurance
P&G Greater China
Stronger To Go Longer
A 3- Steps HAIR Choreography to illustrate how stronger & longer hair can do beautiful things.
New Year Hair Fortune
24 different hairstyles that comes with 24 different fortune messages. Each one is also related to the Pantene hair benefit
Start Strong
The story of China Top KOL & fashion blogger Female Monk to start strong in the new year together with Pantene.
Hong Kong Disneyland
Make A Splash
Splash into the summer season with Hong Kong Disneyland’s first-ever “Pixar Water Play Street Party!”
Treasure Your Tradition
Christmas is a magical time of year that brings people closer together. At Hong Kong Disneyland, it’s the perfect setting for every guest to experience a truly traditional Christmas.